The book titled “Smārṭ Aḷevikaraṇaya”, authored by Mr. Dimuthu Chathuranga Gunasena, Junior Research Fellow in Public Relations and Media Management at the Department of Mass Communication,

University of Kelaniya, was officially presented to Senior Professor Nilanthi de Silva, Vice-Chancellor of the University of Kelaniya. The presentation took place on the 1^st of January 2025, at the Vice-Chancellor’s Office.

Published by Godage Publications, the book explores the relationship between advertisements and consumer behavior in the context of smartphones.