The workshop on “Strategic Public Relations Planning and Campaigning,” organized by the Public Relations and Media Management Students' Association of the Department of Mass Communication, University of Kelaniya, was successfully held on March 25, 2025 at the Auditorium of the Faculty of Social Sciences.

This initiative was part of a broader workshop series aimed at enhancing the professional competencies of Public Relations and Media Management students, equipping them with industry-relevant skills for their future careers.

The workshop focused on strategic PR planning and campaign execution in collaboration with PR Wire, a leading public relations agency in Sri Lanka. Experts from PR Wire provided valuable insights into PR planning and campaign management, sharing real-world case studies and best practices to offer students a practical understanding of the industry. The expert panel from PR Wire included Ms. Anjuu Bakshani, Associate Director-PR Wire; Mr. Supun Hettiarachchi, Director-Media Wire; Mr. Chamindu Jananath, Lead-Digital Wire; Ms. Sachintha Peries, PR Manager; Ms. Rishanya Suheinie, Senior PR Executive; Ms. Lakshani Perera, Senior PR Executive; and Ms. Nipuni Perera, Manager-Talent & Culture.

Senior Lecturer Wijayananda Rupasinghe, Head of the Department of Mass Communication, along with the academic staff members of the department also graced the event.