The workshop titled ‘From Misconceptions to Mastery: Film Marketing’ was held on January 21, 2026, at the Auditorium of the Faculty of Social Sciences. Organized by the Department of Mass Communication, University of Kelaniya, the event served as a vital platform for exploring the evolving landscape of film promotion.

The workshop featured two distinguished resource persons: Professor Finola Kerrigan from the University of Birmingham, and Lecturer Ileka Ruwanpathirana from the University of Kelaniya.
Professor Kerrigan delivered an insightful lecture on the core concepts of film marketing, emphasizing its critical importance and diverse applications within the international film landscape. Following this, Lecturer Ruwanpathirana addressed the practical challenges and nuances of implementing film marketing strategies within the local Sri Lankan industry.
As one of the first discussions of its kind in Sri Lanka, the event bridged the gap between academia and the professional film industry. The workshop successfully met its objectives of fostering newfound interest and encouraging engaging discourse among attendees.
The event saw a diverse turnout, including film and media students, industry professionals, and enthusiasts, creating a rich environment for sharing knowledge, insights, and experiences. Also in attendance were the Head of the Department of Mass Communication, Senior Lecturer Dr Manoj Jinadasa, and several other members of the academic staff.