Thursday, 28 October 2021

Workshop on Innovative Brand Management

Workshop on Innovative Brand Management was held on the 25th of March 2021 at the Senate Room of University of Kelaniya. It was conducted by the Staff Development Centre in collaboration with the Centre for Brand Image Development, University of Kelaniya.

Workshop was for Heads of Departments and Directors of the centers and units at the university. The main purpose of the workshop is to educate and discuss the way forward of the execution of digital brand image developmental activities, and to encourage all faculties and departments to implement innovative programs to enhance stakeholder relationship backed by integrated communication strategy.

Senior Lecturer Dr. Ravi Dissanayake, Head- Department of Marketing Management was the resource person who contributed the valuable guidance and instructions to the workshop successfully. Senior Lecturer Dr. Pavithra Godamunne, Director- Staff Development Centre and other academic staff members participated the event.

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