A Memorandum of Understanding (MoU) was signed between the University of Kelaniya and Roar Digital (Authorized Service Provider for Facebook) on 15th of March 2021 at the Senate Room of University of Kelaniya.

The objective of the MoU is to strengthen the industry university partnership to add value in newly introduced Bachelor of Business Management Honors in Digital Marketing degree.

Cadre Chair & Senior Prof. Nilanthi de Silva, Vice-Chancellor - University of Kelaniya and Umair Wolid, Chief Marketing Officer- Roar Digital signed the MoU on behalf of the respective organizations and were joined by Senior Lecturer Dr. P. N. D. Fernando, Dean- Faculty of Commerce and Management Studies, Senior Lecturer Dr. Ravi Dissanayake, Head- Department of Marketing Management, Udara Dharmasena, VP- Client Success- Roar Digital, Udara Hettiarachchi, VP- Client Partnerships, Roar Digital and other faculty members.