The Department of Marketing Management (DMM), University of Kelaniya - Sri Lanka, signed an MoU with the Asia Pacific Institute of Digital Marketing (APIDM) on 09^th of February 2022 at the University of Kelaniya.

APIDM gets on board as the “Digital Insight Partner” of the DMM with this MoU. The ultimate purpose of the MoU is to publish the Digital Outlook Sri Lanka as a collaborative research project published annually. This effort serves readers to obtain an insightful piece of information about the digital behavior of Sri Lanka as an authentic research source.

APIDM as one of the prominent institutes engages in the field of digital business education including Digital Marketing, eCommerce, Social Media Marketing, and Business Analytics, and provides industrial insights to the Digital Outlook Sri Lanka while the DMM contributes for the academic and methodological insights to the report as the academic partner.

Senior Prof. Nilanthi de Silva, Vice-Chancellor of the University of Kelaniya, and Mr. Amitha Amarasinghe, Director / CEO - APIDM signed the MoU on behalf of the respective organizations. Also, Dr. P. N. D. Fernando, Dean of the Faculty of Commerce and Management Studies; Prof. Ravi Dissanayake, Head of the Department of Marketing Management; Ms. Shareena Lantra, General Manager Operations of APIDM; other faculty members and representatives from APIDM graced the event.