The 5^th edition of the International Conference of Advanced Marketing - an international joint e-conference organized by the Department of Marketing Management, University of Kelaniya, Sri Lanka, and Padjadjaran University, Indonesia

was held on the 20^th of December 2022. With the intention of extending the opportunities for a wider audience of both local and international scholars to network and share their scholarly findings and expertise, the ICAM5 was held as an e-conference under the theme: "Marketing Trends in the Post-Pandemic World: Revisiting the Digital Landscapes for Conquering the Metaverse”.

ICAM5 creates a forum for intellectually stimulating discussions, presentation of new advancements, and research findings in the field of Marketing and allied areas. The conference has brought together leading academicians, corporate delegates, and research scholars. ICAM5 especially provided an excellent platform for scholars to present their research findings to a credible audience and obtain constructive feedback. Furthermore, the outstanding presenters and research work were recognized with the Best Presenter Award and Best Paper Award at the conference.

The keynote speech was delivered by Prof. Goh See Kwong, the head of the school of Management and Marketing, at Taylor’s University, Malaysia under the theme of the conference and it added tremendous value to the conference. Moreover, the event was graced by Dr. P. N. D. Fernando - Dean of the Faculty of Commerce and Management Studies as the Chief Guest. Prof. Ravi Dissanayake - Head of the Department of Marketing Management, Dr. Sugeeth Patabendige - Conference Chair, Ms. Viduni Udovita - Conference Secretary, faculty members of the Department of Marketing Management, members from Future Marketers’ Association, academic and non-academic staff members and undergraduates of the Faculty of Commerce and Management Studies of the University of Kelaniya were also present at the occasion.